Sales Intelligence Unleashed: Power BI-Driven Business Insights

This dashboard also helped the marketing team identify the top 5 customers and best-selling products, allowing them to create more precise promotional plans and optimise market strategies. The best part? I automated the KPI calculation and report generation, cutting data analysis time by a whopping 50%—a massive time-saver!

What’s even better, this dashboard made cross-department collaboration smoother. Whether it's finance, sales, or operations, everyone could gain real-time insights from the visual reports, improving decision-making speed and accuracy.

I used Power BI, DAX, SQL, and Excel to make the whole data analysis process both simple and powerful!